Content & cOPY ARE THE BACKBONE OF YOUR COMPANY
FIND YOUR TRUTH AND TELL IT.
BLAH BLAH BLAH BLAH.
GAHHHHHHHHHHHHHH. BUT Hooooooooow?
With what time and resources?
That stupid Instagram algorithm that you hate with a white hot searing rage because it screws up everything and all your hard work. (FYI, been there.)
What's the point of Facebook anymore? Stupid Zuckerberg cheeseburger face.
Email? Automation? What the hell are you talking about and, again, with what time?
Blogging because SEO. Seriously? 🙄😒
You don't know where to even start.
*Cue Movie Trailer Guy’s Voice*
In a world where content is in hyper-drive and you barely have time to breathe your next moment…
A bodacious boss babe (that's you) is ready to tear her hair out...
And an Instagram algorithm keeps fucking with her bottom line…
*Cut to a crazy content high speed car chase that jumps a ramp, flies into the air only to nose-dive into the cement, and ends in a big explosion.*
A guiding hand reaches into the fire and offers it…
Our bodacious boss babe (that's you), battered and exhausted, takes the hand and steps out of the content copy fire like the phoenix...
"Hi. I’m Sylvia. Your Content Coach.
You don’t have to go it alone. I’m here to help you through the chaos."
*Cut to our bodacious boss babe (that's you) and Sylvia (that's me) slow-mo walking towards the camera, arm-in-arm, ready to take on the world as a big fiery Backdraft woosh explodes behind them.*
*Cut to slate: COMING SUMMER 2018*
AND YOU'LL BE
WHAT IS CONTENT COACHING?
Content and copy is hard and it's never-ending. I help you get all of those ideas that are scrambled in your head out and put them into a plan.
I help you find your magic middle that stays true to you and sells to your customer.
I help you find systems that automate your content and copy process so that you can set it and maintain it.
I help you connect and engage with your people so that you grow a loyal community who will go to the end of the earth for you (aka buy your stuff and tell all their friends to buy your stuff).
I help you hone in on strategies so that you can work efficiently and make your boss babe entrepreneur dreams come true.
I help overworked marketing teams who wear too many hats solve their hot mess du jour that're sustainable content strategies.
What Content Coaching is NOT.
It's not doing the work for you.
It's not enabling you.
It's not finding hacks or quick fixes or tricking the algorithm (Damn you, Zuckerberg! 👊).
It's not for people who don't want to take control of their content and copy.
It's DEFINITELY NOT for business owners, entrepreneurs, and marketing teams who don't want to grow their community and their sales.
and it's MOST DEFINITELY NOT for anyone who hates having a cheerleader and fierce mama bear advocating for their success.
EMPOWER YOUR STORY
SO THAT YOU dON'T
FEEL LIKE A
DO YOU LIKE NOT MAKING MONEY?
I didn't think so.
I'm here to guide you through the content and copy process into a cohesive and strategic plan so that you can empower your business and grow your community online and IRL (in real life).
Let's make some do-re-mi money!
But, Sylvia, why should I spend money on someone to help me basically just write words?
Listen up, friend. I'm going to be absolutely honest with you.
Content and copy are the backbone of your company.
You can make the best product in the world that also happens to solve climate change with potential earnings that equals Oprah levels, but if you don't write in a way that your customers ACTUALLY hear, you aren't going to sell a damn thing.
*Cue sad trombone.*
Bad content and copy will turn your business—that very thing that connects you to the world—into a dumpster fire. Good copy will skate you through a couple of years. Great content and copy that communicates to your customer's intrinsic emotional core fucking sells the shit out of your passion.
I'm going to empower your words.
Don't waste another second—we all know time is money—on shitty copy.
Let's do this.
CREATIVELY Writing since I came out of the womb
CONFESSION: I wrote stories under the kitchen table when I was little, published my first book in 4th grade (it was about my teacher turning into an alien and I had to save the class), and wrote short stories about my hottie science teacher 😏 in middle school because I had a huge crush on him.
20 years experience as a theatre director, playwright, and producer
That means I'm an expert in writing greatest hopes, most desperate desires, deepest fears, life-altering anger and everything in-between that makes people—your customers—tick. Not just writing them, but creating a shared experience re: your community that makes them identify with your message deeply.
CONFESSION: I secretly love musicals, but I'll never say it out loud because I always did avant garde shows like ya do when you think you're too cool for school.
Creative ENTREPRENEUR SINCE 1989
CONFESSION: My first venture was a Kool-Aid Stand because of its ROI potential over lemonade and then quickly graduated to the Girl Scout Cookie hustle. I even started my own theatre company when I was 25. 😱 You can check out my latest adventure smashing the white patriarchy in Hollywood over at Girl Gang Media.
Content & Copy strategist like a badass boss lady
CONFESSION: I've worked with two Tony Award-winning theatres and boss babe entrepreneurs across the country that are redefining women in business. Ask me about them! I'm so proud of all the work we've done together.